PROJECT OVERVIEW
72 Styles is an infinity dress company that recently launched two new product lines featuring beach dresses and accessories, prompting a rebranding effort to 'Infinity.'
I led the comprehensive revamp of their website to accommodate these new offerings and support their updated brand identity.
SITEMAP
The aim of the sitemap is to highlight the three main product lines of the company, while providing customers with details on product properties and styling potentials
- The landing page lists the three main product lines as parallel categories
- Added additional "Shop by" section to assist user navigation
- Additional styling guide on the front page to aid potential and existing customer while showing off the product
- Support page provides clear and predictible information to enhance customer confidence
MID-FI WIREFRAMES
Product Media Section (Left)
Uses large images to enhance product presentation, while reducing user effort.
Buy Box (Right)
Core purchase module that displays product information and provides user entry point.
Includes:
- Product name and price
- Variation
- Number
- Add to Cart/Buy Now
Uses simple architecture to facilitate rapid purchase decision.
Product Info
Provides drop-down menus to introduce product in detail. It maintains the simple layout of the page, while increases viewing efficiency.
Cross-sell
Display matching accessories to guide customers to purchase additional items, increasing sales.
Lifestyle & Detail Section
Displays use scenarios for products. Employs visual storytelling to enhance product image and increase willingness to purchase.
The additional information on product details enhances the quality of the products and helps customers appreciate the product.
Tutorial Section
Provides a portal to image+video styling guide for the dresses.
It makes the product more accessible, and also enhances product value by demonstrating the potential 100+ styles.
Review Section
Enhances customers' confidence in purchasing the product.
Cross-selling
Trust Anchors
Boosts customers' confidence.
Subscription
Listed on every page to maximize the chances of subsciption.
Footer
Provides Logo and important links to the entire site, creates a closed loop browsing experience.